Ian 'Sav' Saville is one of the UK’s most established magicians and mind readers, a true pioneer of the London magic scene since 1999. Often described as a humble, likeable chap with a safe set of magic hands, Sav has a rare ability to seamlessly blend into any event—creating astonishing impact and unforgettable moments that people will talk about for years.

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Magic isn’t just about entertainment—it's also a powerful communication tool. Sav uses magic to help organisations tell compelling, emotionally resonant stories that cut through the noise. Whether it’s a message about brand, product, customer experience, or employee engagement, his performances turn ideas into lasting memories.

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Why is magic so effective? Because it triggers powerful emotions—shock, awe, surprise, delight. These emotions stimulate the brain to store information more deeply and make it easier to recall. In a world where audiences are bombarded with messages across countless channels, magic is a unique way to stand out and truly connect—especially in the increasingly digital space.

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Sav’s journey began in 1984, when he discovered magic as a young boy. He began performing professionally after receiving a startup grant from The Prince’s Trust in 1996. Since then, he has travelled the world pursuing his craft, often compared in style to David Blaine, Derren Brown, and Dynamo—though Sav was a trailblazer long before they became household names.

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Renowned for his Jedi-style mind reading and personable approach, Sav builds instant rapport with audiences of all kinds. Whether it’s an intimate gathering or a large corporate event, he brings value, excitement, and authenticity to every performance.

He’s dazzled everyone from royalty to rockstars, with past performances for Prince William, Keira Knightley, Kings of Leon, and many more.